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D&AD New Blood Awards 2019
The brief involved recreating the Rexona Dance Studio experience so anyone, anywhere could experience the thrill of dance, even if they couldn’t attend
a physical manifestation.
The result was creating an in-app experience in partnership with Instagram that with the use of VR would allow users around the globe to find "music to dance with spots" and film themselves dancing to the music they would unlock whilst moving. This would not only increase the users to walk around in the search for their favourite songs, it would also allow them to create fun dancing videos that they could then share on their Instastories.
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